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Archival Material and Objects: Marky Maypo Figurine

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Identifier: 2015.13.1
Collection: Local History Collection
Date: 1956 - 1965 Type: Circa Date
Object Type: Decorative Arts Objects
Description: Molded plastic figurine depicting Marky Maypo, a character developed to advertise Maypo Cereal soon after Heublein Inc. purchased the Maltex Company. Figurine is in the shape of a small boy sitting with legs outstretched and wearing a cowboy costume featuring an oversized cowboy hat.
Dimensions: Width: 13.2 cm Height: 22 cm Depth: 10.5 cm
Material: Plastic
Entities: Heublein, Inc. (is maker of)
List item names (from related list items): Burlington (Vt.)--Industries
Library of Congress Subject Headings: Breakfast cereals [info:lc/authorities/subjects/sh2008002845],Advertising--Breakfast cereals [info:lc/authorities/subjects/sh2008002846]
Library of Congress Name Authority: Maltex Company [info:lc/authorities/names/no2014079463],Heublein, inc. [info:lc/authorities/names/n82098423]
Georeference: [44.4677364,-73.2153529]
Notes: According to Scott Bruce and Bill Crawford in Cerealizing America: The Unsweetened Story of American Breakfast Cereal (Boston: Faber and Faber, 1995, p.159), Heublein Inc. produced a vinyl bank available by redeeming box tops from Maypo Cereal. This figurine is not a bank but is probably of the same vintage.

Related collections

Local History Collection (is part of)

Subjects

Burlington (Vt.)--Industries (is described by)