Marky Maypo Figurine
Archival Material and Objects
Identifier
2015.13.1Date
1956 – 1965 (Circa Date)Description
Molded plastic figurine depicting Marky Maypo, a character developed to advertise Maypo Cereal soon after Heublein Inc. purchased the Maltex Company. Figurine is in the shape of a small boy sitting with legs outstretched and wearing a cowboy costume featuring an oversized cowboy hat.Dimensions
13.2 cm (W) 22 cm (H) 10.5 cm (D)Material
PlasticNotes
According to Scott Bruce and Bill Crawford in Cerealizing America: The Unsweetened Story of American Breakfast Cereal (Boston: Faber and Faber, 1995, p.159), Heublein Inc. produced a vinyl bank available by redeeming box tops from Maypo Cereal. This figurine is not a bank but is probably of the same vintage.Library of Congress Subject Headings
Breakfast cereals [info:lc/authorities/subjects/sh2008002845]Advertising--Breakfast cereals [info:lc/authorities/subjects/sh2008002846]
Library of Congress Name Authorities
Maltex Company [info:lc/authorities/names/no2014079463]Heublein, inc. [info:lc/authorities/names/n82098423]