Color fold-out brochure produced by the Maltex company's Home Economics Department. Contains recipes that incorporate Maltex and Maypo brand cereals. Recipes consist of: breakfast cereal, muffins, coffee cake, date bread, raised Maltex bread, New England treat, meat loaf, Indian pudding, coconut maple cookies, choco-malt cookies, and angel squares.

4 Easy-To-Make Maltex Cookie Recipes (2015.6.2)

Black and white fold-out brochure produced by the Maltex company's Home Economics Department. Contains four cookie recipes that incorporate Maltex brand cereal. Recipes consist of: crisp ginger cookies, old fashioned molasses cookies, Maltex chocolate chip cookies, and icebox cookies.

Maltex 100% Breakfast Button (2015.7.1)

Small pin-back button advertising Maltex Cereal. Design features a white sailboat containing three figures against a yellow sky, with the word "Maltex" printed on rear sail and "100% Breakfast" in the blue water below the boat.

I Want My Maypo Pin-Back Button (2015.8.1)

Black and white pin-back button advertising Maypo Cereal, produced by the Maltex Company in Burlington, Vermont. Design features a boy in cowboy costume holding a spoon and standing on a stool next to a table holding a large bowl. Advertising slogan "I want my Maypo" appears in upper center of button.

Maltex Cereal One-Round McCarthy Advertising Ink Blotter (2015.9.1)

White ink blotter featuring advertisement for Maltex Cereal printed in blue ink. Left side of blotter contains a photograph of a small boy wearing boxing gloves. Remaining section of blotter contains a printed message beginning 'I owe my success to Maltex ... says One-Round McCarthy" along with an image of a Maltex cereal box and seals of approval from the American Medical Association, Child Life, and Bureau of Food Sanitation and Health.

Maltex 100% Breakfast Advertising Ink Blotter (2015.11.1)

White ink blotter featuring color advertisement for Maltex Cereal. Left side of blotter depicts boy and girl downhill skiing. Right side of blotter depicts an array of breakfast foods, including Maltex Cereal, with the message 'Off to a Good Start with a 100% Breakfast." Bottom edge features 6" ruled markings.

Game of 7 Breakfasts, A (2015.12.1)

Small white paper folder containing 32 individual game cards, each printed with a breakfast food. Game instructions printed on rear of folder. Produced by the Maltex Company as part of their "100% Breakfast" advertising campaign. Intended as a teaching tool for elementary school students.

Marky Maypo Figurine (2015.13.1)

Molded plastic figurine depicting Marky Maypo, a character developed to advertise Maypo Cereal soon after Heublein Inc. purchased the Maltex Company. Figurine is in the shape of a small boy sitting with legs outstretched and wearing a cowboy costume featuring an oversized cowboy hat.

Malt Breakfast Food Postcard No. 7 (2015.29.1)

Trade postcard for Malt Breakfast Food, no. 7 in a series published by the Malted Cereals Company to advertise their cereal. Card depicts a young girl in traditional Dutch costume holding a bowl of cereal while standing in a kitchen. Captioned "Accept My Invitation / and learn to start the / day right with delicious, / easily digestible / MALT BREAKFAST FOOD / and you will love it as / I do. / 'Gretchen'" in upper left of front. Captioned "A Little Dutch Girl on Every Package" in lower left corner of front. Labeled "No. 7. Copyright 1906, The Malted Cereals Co., Burlington, Vt." on lower right edge of front.

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LCSH Term:Advertising--Breakfast cereals [info:lc/authorities/subjects/sh2008002846] collection:Local History Collection

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